By Kalyan Karmakar, who runs Finely Chopped Consulting where he provides consumer insights based solutions for brands in the food space. He is a popular columnist and is the curator of the Times Kitchen Tales program for the Times of India. He is also a published author.
- How to define brand identity
- How to define target consumers
- How to engage with customers
- How to share your brand’s story and promote your brand
- How to build customer loyalty
and much more…
The workshop brings together Kalyan’s 23 years of experience in consumer insight mining and branding and 13 years of experience as a food writer. The objective is to use the principles of branding in a manner that is relevant for home chefs in terms that are understandable and without any jargon.
At the end of the workshop, you would be able to create a unique identity for yourself which stands out in a crowded market.
There is a provision for one on one consulting models done online where over one-hour sessions Kalyan will provide customised recommendations for your individual business.
Kalyan Karmakar is an independent food writer, consumer insights specialist, and brand consultant. He spent the first decade and a half of his career as a market researcher working in leading agencies such as IMRB, the Nielsen Co, TNS India, and FCB ULKA. He started his food blog in 2007, Finely Chopped, and it is one of the first food blogs in India and is today one of the most well regarded Indian food blogs and has won the best food blog award for a record number of times in the FBAI awards. He runs Finely Chopped Consulting where he provides consumer insights based solutions for brands in the food space. He is a popular columnist and is the curator of the Times Kitchen Tales program for the Times of India. He is a published author and hid debut book, The Travelling Belly, which was published by Hachette India. He believes strongly in the cause of home chefs and has been bringing their stories to the world at large through his podcast series #foodocracyforher Read more…