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By Mrinalini Tiwari, WWI Alumni & Executive Producer at Songfest. The workshop will explore the pipeline of a music video production team and discuss the purpose, strategy, goals, branding, target audience, and the tone and feel for the piece.

In this workshop, you will get to know the process of creating a Music video from concept to completion. An overview of development, Pre-Production, Production, Post-Production, distribution and marketing of a Music video. The workshop will explore the pipeline of a music video production team and discuss the purpose, strategy, goals, branding, target audience, and the tone and feel for the piece.
Learning outcome: 
  1. Video strategy/goals
  2. Budget/scope
  3. Story selection
  4. Project timeline
  5. Script creation
  6. Talent/characters
  7. Production team/equipment needs
  8. Build up the excitement.
  9. Reach out to music blogs.
  10. Share digitally and literally EVERYWHERE.
  11. Send out a fan email blast.
  12. Utilize YouTube Ads for Musicians.
  13. Reach out to social media influencer

18 years and above

WWI Alumni & Executive Producer at Songfest
Experienced Executive Producer with a demonstrated history of working in the music industry. Skilled in Negotiation, Film Production, Management, Networking, and HTML. Strong arts and design professional with a Diploma in Film and Television Producing focused in Arts, Entertainment, and Media Management from Whistling Woods International.

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