Steve Jobs uprightly quoted – “A packaging can be theater; it can create a story.”
From snap streaks to Instagram reels, unboxing a package always creates a wiggle. Right from unboxing your favorite brand of slippers to a brand-new device, there’s always much to showcase. It’s amazing how seeing the box or paper a product is packaged generates excitement. This shows how packaging can play a significant role in sales. It keeps the world organized by ensnaring customer attention.
What Exactly Is Product Packaging?
This is simply the art of securing a product so that it is protected from external factors such as moisture, breakage, sunlight, etc. There are times when things and places are packaged differently.
For someone with a small home business to a multinational company, customer satisfaction plays a vital role. The process from production to sales is worth the effort if the end product is happily accepted by the customer.
Attractive packages lure more customers into buying the product creating a win-win situation for both – the seller and the buyer.
I’m sure by now we all might have got the gist of product packaging, but how exactly to do so?
Packaging attracts customers’ attention. Not all products have to be packed with the same idea and creativity, each product has its own unique identity, and while packing that product, one must ensure to apply the same uniqueness and originality to make the product stand out in the market. A thoughtful design is always appreciated. After all, one always wishes to cause a stir by their package.
Here are some ways by which you can create your story with some cool packaging ideas
1. The Client Is The King
Any business – small or big, targets a specific type of audience. The way to success in any business is through the client’s heart. In this media-savvy world, change is the only constant. Make sure you adapt to it as quickly as possible and deal with what clients want and expect from your product and decide the packaging accordingly. Packaging need not be extensive, but creativity should be at par!
So, design your packaging in a way that ensures your customers will be happy.
2. Creativity Is The Key
For making the packaging look attractive, one has to have a creative and innovative mindset, i.e., one needs to have a thing for new things. Use colors in your packaging. Monochromatic is good, but polychromatic is attractive. Colors bring life to anything, add a variety of colors and astonishing palettes in your packaging design, add prints (geometric prints are trendy) and textures to elevate the look, and it’ll sure be mesmerizing. Select some combination of outlays from social media or your best locations and create a whole new design out of it.
Use some eye-catching fonts and graphics to make your packaging look outstanding. Do not forget the importance of touch and feel quality as well.
3. Break The Mold Manifold
In today’s era, everything is possible, and so is printing different stuff on your packaging substrate. What matters at the end of the day is that you differentiate yourself from the competition.
Try experimenting with eccentric graphics and making your logo stand out. Add some social and environmental messages to it as per your product qualities. It will enhance the factors of your packaging.
Use eco-friendly and sustainable material for packaging, which will enable people to spread a good social message to all by the purchase.
Use different ways of packing. For example, suppose you have to pack a box of chocolate, wrap it in paper in the form of chocolate, or package it up in a hexagonal manner so that it looks decent yet innovative. Add some messages or tags on your packaging to create an impact.
4. Minimal Is Aesthetic
Nowadays, aesthetic is the new cool, and minimal adds more to the aesthetics. Minimal is minor but very impactful. It gives a simple and straightforward message to your target audience and doesn’t let your packaging fall all over the place. Customers expect clarity, and being minimal gives them that. As far as aesthetics is considered, pastels would do justice to that.
One just needs to be different!
5. Old Is Gold!
An old-fashioned way that never fails to leave a mark. Vintage and retro are often celebrated in today’s generation. Imitating vintage packaging can bring out high-quality and superior choices. You can add calligraphy and letterpress and stamp tools to bring out vintage-y vibes to your packaging.
Having a theme that is appealing to the eye can help draw in customers and help your product sell more.
These were a few ideas to enhance your packaging. Trends come and go, so should your ideas and freedom to create packaging. Play with things, and they’ll change the game of your business.
Good packaging = Happy Client!
Explore more of your interests on Bookaworkshop!
