Here’s a quick question before we dive into the details and theories of personal branding.
Do you know the CEO of BMW, Audi, or Mercedes?
Probably not, right?
But we all know Elon Musk is the CEO of Tesla.
That’s how we know Elon Musk did his branding right.
As simple as it sounds, a personal brand is what you are or what you want to be known for. A lot of people find creating a personal brand daunting and mythical. A lot of them also face major troubles in deciding where to really start from. The whole idea of creating a “personal brand” is very unusual currently. But in recent times, where the world literally lives online and things last forever on the internet, creating a strong personal brand online is more important than ever.
A personal brand is synonymous with who you are, what you stand for, the values that embrace you, and your ways of expressing those values. Technically, it is a unique combination of skills, experiences, personality traits that you want the world to see. Your personal brand is what sets you apart from other people. If done right, you can associate it with your business for higher success.
Well, back in the days without the internet, your personal brand was just the business card you carried, But today, it is a lot more than that.
Having a personal brand and a rightly established identity helps an individual portray the required skills and qualities to the world. Let me quickly take you through a few reasons why you should start working on creating your brand.
1. Aids You In Building Self-Awareness
Personal branding is a kind of activity that allows you to develop and show the real YOU no matter what. Your brand image revolves around the skills and interests you possess and not what your work environment might have dictated. Building this will also boost your confidence and help you do more. This confidence will come in with the positive qualities and strengths that you will display publicly.
2. Leads You To Various Opportunities
The right kind of personal branding will open your doors to a lot of new ventures and experiences in life. This might include internships, job interviews, speaking engagements, new networks, promotional material, and a lot more. Building your brand is like building the blocks to a better future. It can help you reach any number of goals- be it personal or professional and can surely help you in career advancements.
3. Makes You In Charge Of Your Digital Presence
Social media and all digital platforms, for that matter, are a very important element of building a personal brand. As a part of the process, you have to make sure that you have a good and substantial presence online. Honesty works well here, aligned only with values and beliefs that you believe in yourself.
Well, that’s why having a personal brand is necessary. Let us now know more about how you can get there and how you can exactly build a personal brand.
1. Use Social Media To Its Fullest
Very honestly, if you’re not active on social media, this is the right time to start using it. There’s no time like the present to sharpen those skills and begin the process of branding yourself today!
Social media platforms are an excellent resource that helps you put your highlights out there, connect with like-minded people or ones with similar interests and values, and keep up to date!
Posting regularly and engaging with your audience might seem monotonous, but it is always worth the effort. In the end, it will help you build stronger connections and have a better network.
2. Build Your Personal Website
Although having a personal website can benefit everyone, professionals trying to create an online personal branding presence can benefit a lot more. A personal website does a lot of good. It gives you control when it comes to position your business personality rightly. It makes you as an individual way more accessible, especially to your potential clients or recruiters.
3. Share Blog Posts!
A blog post is like a professional hub for your advice. It gives you the added benefit of helping you rank on search engines. This kind of content marketing will help you with the right kind of strategic creation and sharing of value creation. All of this helps you in increasing authority, promoting a sense of trust and likeability, building influence, improving SEO, and generating higher sales and conversions. Regularly sharing posts and blog articles will interest your target audiences and make them engage more, and get to a position where you become a trusted resource in your niche.
4. Build Your Linkedin
LinkedIn is just as much a search engine as any other platform, which means this also has to be built well. Approach your LinkedIn profile as your living resume, which means you can just forget after setting it up. Keep your profile up to date, make career moves, publish new articles and do anything that widens your perspective. The right kind of engagement will take you a long way!
5. Create A Podcast
Podcasting is a great form of content creation. You can use that for engaging with the audience and reaching out to a larger audience. Podcasts are a much easier form of content to consume, so they can be easily consumed while multitasking which makes the audience like it even more!
Now we know what a personal brand is, the buzz around it has been simplified, how to make an impactful brand is explained. Let us now know why creating a personal brand is important?
1. You Are Way More Visible!
It’s really important to have a brand online so that you get noticed, and people know you. In fast times like today’s, if you’re not online, you’re not known. Having an online personal brand will help you become more visible and accessible to the public.
2. Helps In Building Some Good And Sustainable Relationships.
In the end, social media and an online presence are all about building the right networks and relationships. Having an online personal brand is like a gateway to communicating with your target audience and creating some good meaningful relationships.
3. Builds Trust And Credibility.
By sharing good quality and valuable content in your expertise, you will start building trust and credibility in your audience. And well, the higher the credibility, the higher are the chances of people investing in your products or services down the line.
Creating an online personal brand isn’t that much of a task. It just requires a lot of dedication and consistency. By consistently and authentically working on the right set of values and beliefs, you’ll surely create a really powerful personal brand.
So that’s that about personal branding. We are hoping for you to start getting done and leave a mark on the world through your branding!