Home Cheffies Boot Camp | Anil Vishwanathan | The Cadbury Story

Watch Anil Vishwanathan talk about his journey at Cadbury and some iconic points that changed the face of chocolates for India forever. He also gives some very interesting tips and insights for Home Chefs to grow their business and scale to their true potential! Avail free resources to build your Home Chef brand on https://bookaworkshop.in/home-cheffies/ Who is Anil Vishwanathan? Anil Viswanathan is Senior Director – Marketing at Mondelez India Foods Private Ltd. Anil is part of India BU Leadership Team and as the head of the Integrated Marketing Organization, is responsible to drive a consolidated Snacking strategy with holistic management of all marketing levers, that includes Insights, Analytics, Equity, Innovation and Activation, in line with Mondelez International’s “Local first, but not Local only” approach to business. Anil joined Mondelez India in May 2000 as a management trainee and has spent more than two decades in the company, across a variety of roles including Sales, Brand & Category marketing, Strategy and New Business Development. Over the last 20+ years, he has acquired several functional and shaping experiences across categories (Chocolates, Biscuits) and geographies before returning to India in 2017 to lead our Chocolates Category Marketing. Late last year (2020), he also took on the additional charge of leading the Insights & Analytics function. Prior to that, Anil was a part of the Global Chocolate Team driving chocolate innovation based out of Zurich, Switzerland. One of his achievements, amongst many others, has been the launch of Cadbury 5 Star globally, which is now present in 3 continents including markets like Brazil and South Africa. Anil holds a MBA in Marketing & Finance from IIM, Calcutta and a Bachelor’s degree in Mechanical Engineering from IIT, Madras. He is married to Sangeetha and they have a daughter, Suhasini.
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